
UVL Home Improvement
For most businesses the best publicity you can get is not what you pay for, but what someone else writes for you or about you that gets the most attention. With Energy Emporium (as with other businesses I’ve been involved with), we have paid for print ads, radio ads, newspaper and magazine ads but I rarely get any response that someone saw or heard those ads.
Contrast that to the case where someone else writes about you or your business — good or bad — you will probably hear about it from friends, colleagues and potential clients.
I was very excited when Upper Valley Life decided to do an article on my house renovation from an 1858 shell to a zero net energy building. I have been living in my “new” house for almost a year and had just completed a workshop at the Building Energy 12 conference in Boston, so I had lots of material and could answer questions, provide pictures, whatever they might need.
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